Voglia is ready to implement their brand renewal, and hired Presnal5 to execute the introducing the brand refresh to a new target audience. We started with internal training, Tone of Voice and content marketing strategy and execution.
Video production, social media content and influencer marketing with Isabella Presnal and Skimbaco Lifestyle. Read more about our work with Weecos.
NORDIC BUSINESS FORUM LIVE
Twitter activation and video content production for Nordic Business Forum Live.
Social media content production for C More, Fun Academy and other sponsors of the SuomiAreena Lapsiparkki.
FUN ACADEMY AT HELSINKI DESIGNWEEK
Fun Academy organized an astronaut school for kids at the Helsinki DesignWeek Children’s Weekend and we provided support & video content.
OUR ONLINE MEDIA: SKIMBACO LIFESTYLE
Influencer & Content Marketing since 2007
Presnal5 owns SkimbacoLifestyle.com online magazine.
History: Skimbaco Lifestyle started as a blog for Skimbaco online store in 2007, in an era where writing blog posts to drive sales was not called “content marketing” yet. Katja Presnal had already joined Twitter and Facebook, and saw that the combination of content and social media was a great new way of doing marketing, and connecting with influencers and target market alike. The concept of 360-degree-marketing ecosystem was born.
Throughout the years Katja Presnal and Skimbaco Lifestyle have partnered with global brands like Disney, Disney Cruise Line, Starwood Preferred Guest, Ford, Volvo, Polarn O. Pyret, H&M, Pepsi and multiple tourism boards such as Sweden, Mexico, Italy and cities around the world.
We’ve worked with media like Redbook magazine, Better Homes & Gardens, AETN, Lifetime TV, MTV3, and been featured in Forbes, New York Times, Glamour, ELLE Australia, Advertising Age etc.
Examples of events we have covered: Academy Awards® Red Carpet, U.S. Tennis Open, New York Fashion Week, Snowboarding Grand Prix in Park City, Volvo Ocean Race.
Today: Skimbaco Lifestyle has slowed down publishing frequency, but the community is still active, and using the #skimbaco and #IGtravelThursday hashtags on Instagram, and connecting on other social media platforms.
Skimbaco Lifestyle is the 5th most followed Finnish brand on Pinterest, and Pinterest is driving thousands of new readers to Skimbaco Lifestyle every month.
Skimbaco’s audience is over 60% in the North America, higher income professionals or business owners who travel and are interested in Nordic way of living. Over 70% of the audience is female.
Skimbaco Lifestyle offers unique content marketing/publishing platform for your brand’s story. Skimbaco’s readers are interested in Nordic brands – let’s work together!
Example Skimbaco Content
A short overview of the Volvo & Visit Sweden content:
Volvo overseas delivery article on digital magazine.
Instagram coverage during West Sweden trip.
Authentic story why we love Volvo (and Sweden).
Pinterest board to promote Sweden.